Tyler Wain
UI Product Designer
True Links Phonix-655.jpg

TRUE Linkswear

Concepts, mockups and explorations for my good friends at TRUE Linkswear.


My friends at TRUE Linkswear needed help updating their online presence. I created the design and worked with them to build an outline to help their team tackle the inevitable problems that arise as a site is scaled and iterated on.

web design. brand strategy. research.



TRUE web design process.

My main objective was designing a new e-commerce site. I collected details about TRUE's product, their current site and their future vision. The stakeholders had a clear idea of their target audience, but their site didn't reflect this goal.

  • Existing branding strategy: leverage social media to push specials/products
  • Parameters: e-commerce site, visual design, voice, BigCommerce development
  • Goals: increase sales, improve experience, create distinct brand voice to incorporate across various outlets, streamline checkout experience