Creative campaign #1
Aspiration Bank
In this assignment, I developed a campaign based on increasing the customer base of Aspiration Bank. The challenge was to take the provided brief and quickly create a new solution. The required assets were creating a print ad, an internet banner ad, and a social post.
Creative campaign #2
Linked
In this assignment, each student was to create a marketing campaign based off one of their classmates strategy briefs from a previous assignment. I chose a project called Linked, that proposed creating a job board similar to LinkedIn.
Excercise
Well-Delivered Facts or Misdirection Scenario.
There were two options for this exercise. Create an ad that delivers the facts in an impactful way, or reverse the facts in an effort to misdirect the audiences attention. I chose to focus on delivering facts about animals in an attempt to bring more people to the Seattle zoo.
